Step 1: In-house traffic
1-a > To ensure yourself a good start, create in-house categorised targeted website traffic generators. An example can be: Oxjo.com. Idea is that you act as an affiliate webmaster and use your competition their promo tools into your advantage. The advantage of running your own in-house traffic is that you create your own traffic and the costs are lower on long term average.
1-b > Use Third Party Webmaster tools and increase webmaster population on your domain like: Easyxsites.com , Freexblogs.com , Ratedxblogs.com, The general Idea is that you can use all your own third party systems to send traffic to your own webcam site. 2 Flies in 1 Hit. There is no limit in how many Third Party systems you make. The more the better. All hosted blogs will be served from a Unique IP, this will help you in link building.
1-c > Use Third Party Pin Boards. Pinboards are a great way to get more engagement to your website. Posting a Picture and a direct URL to the cam site is mostly the most direct way. Click here for a exclusive listing of PinBoards
1-d > Link Building, exchanging links with sites in the same area can help you to increase your targeted audience. The best way is A-B-C trading. Site A links to site B, and site B links back to linking to C. On this way you get a ‘ surrounding ‘ army of organic traffic on the keywords you use as anchor in the link trade text.
1-e > Social representation. From Facebook to Snap chat, all social platforms need to be covered. Focus on retweeting. Have your own models use hashtags that are associated with the main twitter page, on this way the main page can retweet models that have posted something very recent.
1-f > Forum and Article Postings. Submit news from your own website on the most important updates, new features. Keep a close relationship with the site accepting your articles.
In-house traffic is a full time department with enthusiastic marketing people who like to build new websites every day and work on third party systems and increase their overall link popularity. In house departments are generating revenue that is not in need for a webmaster deduction. In-house traffic is profitable and efficient. Easy to track and fairly easy to manage and learn.
Step 2: Pay for Traffic
2-a > Review domains have a huge value for visitors, they are considered like a consumer protection concept. They are honest and fair, they list the cons and pros and are able to push discounts offers to targeted traffic. for some websites you have to pay, for some not, and some ask a link trade in return you can deep link from buried pages.
2-b > Buy banner spots on small established websites with Alexa ranking close to 100K. Banners are not magical click convertors. If the banner looks like shit, you will receive lower clicks, make it appealing. The best banners are the horizontal non intruding 468 x 60 banners. The 300 by 250 banners are a second alternative. 120 x 60 banners are still very attractive and valuable.
2-c > Buy expired and dropped domains. nothing beats a free traffic jackpot, and from time to time you will find them. Expired domains are sometimes more expensive, but for the work they invested in it y0u will get it almost for free 🙂
2-d > buy 404 traffic. Not the best traffic cause of the expectation and disappointment factor, but for anyone who is in need for traffic this is the way!
2-e > Buy Marketing Traffic: Spam, Email, Article Spamming. if the need is high to swoop in some useless traffic to boost trades or Alexa rankings, then the time is there to invest in a group of Fresh Russian Assholes and have your domain pushed on the somewhat darker way.
2-f ) Social Media traffic can be in your favour when you work with targeted campaigns and postings that boost engagement. On the moment you are engaging with them its a second step to bring them to your destination website. There are a lot of rules and situations you need to keep in mind when you buy social media traffic. One of the biggest issues is Age – Nudity – Obscenity – Being offensive. It is easier to hit the report button and flag a campaign instead of adding new ones and contribute learned knowledge to new optimisation techniques.
Step 3: Your Affiliate Program
3-a > Before you open the affiliate program to your audience, you need to look and examen your program as a demanding affiliate. A sponsor is on side left, an affiliate is on side right, both try to find a way in the middle to build a profitable partnership. Webmasters see things that sponsors do not see!
After login affiliate:
—– A The first page of the affiliate program, this should give you a daily screen cap of results of that day. Previous results can be found under deeper links.( Costume date input for stats ) On the first page your name and payout info should be printed. Also it is a great function to use your index page inside the affiliate program to pace news items, news ticker, and latest payout info and wires and done on what date. In general, index=24hour result
—– B The Second page of the affiliate program should bring you to Promo and Marketing Content, for the live cam industry I will sum up the most important tools to work with. Link Codes ( tracker options, campaign options ) free hosted galleries, a online Iframe Builder, banners and button generators, a White Label Builder, extra promo content, ZIPs containing movies and pictures.
—– C The third page This page is for Frequently asked Questions and other issues. FAQs will be update regular according received tickets. Questions that do not need personal guidance can be FAQ’ed for general use, and on this way we can unstressed the support manager.
Options for an affiliate program: NATS
If you wish to enjoy the trust of webmasters who are working on reliable tracking platforms, then it should be considered to work on NATS.
Reasons to go NATS, every webmaster is known with the system and it is makes shaving practice impossible. All programs running on NATS enjoy more trust from the webmaster in general cause of the flawless reputation. John Mauser is owning NATS. When you work with NATS you can add promo tools in a more easier way and have the global presented to all affiliates.
Step 4: Your Affiliates and Partners
In regards to the product, Live Cams, your formula needs to be in balance while upping the traffic. 10 Online Models equal to 1000 visitors a hour can result in a medium of 10-20 visitors per 10-15 minutes per hour in your chatroom, with a possible sales ratio of 1:35/1:50 a model should be able to generate 2 Privates per hour based on 1K per hour spread over 10 models. Adding more models should be in parallel with adding more affiliates and traffic. to start up, step 1 and step 2 should cover the first needs. Affiliates can be divided in groups:
1: The Amateur affiliate. Owns a few websites to test and see if he can quite his day job. These are the webmasters that appear pushable but are not. They are open for suggestions and tips and guidance, but they will make out for themselves how much effort and energy they really put into a product. Mostly they start to increase their input when a few first sales have rolled in. Not reaching his minimum payout yet, he will be stimulate to push more sales. His calculations are on yearly bases, they are NOT doing media buying and are still clueless on how to generate volume. A large portion of these new webmasters will not continue after 2-3 years, and a small portion will progress to more domains and more concepts based on the sales experience.
2: The Know It All. He passed the phase of Amateur affiliate, and is perfectly aware of his position on the market, he is a fan of White Labels cause they are fast and simple to manage and no billing responsibility issues. He is open for suggestive tips, but needs a little push to be convinced. He is aware of Step 1 and Step 2, and inspects our affiliate program very carefully. Mostly they will start with a test, and base the results on their first 500-1000 clicks send. He is not a fan of media buying cause this adds more mathematical responsibility to his work, and he still likes to see this as a HOBBY.
3: The Niche Affiliate. After realising that the long term income is in Live time Revenue share in the live cam industry, he will focus on White Labels and Organic Traffic. The key for his success is in visitors that return to his domains. On this way he will always have the first cut on his spending. He is very aware that Media Buying might help his scores for the long run. He is aware of Step 1 and Step 2 and has build in the mean time a huge army of third party websites to ensure himself of a continuously stream of traffic. The Niche affiliate avoids PPS collaboration. He is aware that PPS sponsors are up-selling his Revenue sponsors on their member area also and to avoid conflict of interest, he is only sending revshare to competition programs.
4: The Media Buyers. They have no time to maintain websites, they are thinking in Black and White and the numbers do the talking. Media buyers are not able to emotional connect with a product, they are only acting on conversion results. If your model pool is below average, the media buyer is the first type of webmaster that will contact you and ask you why his traffic is not converting on our platform. These are the affiliates that you want to be very careful with. Make sure you know them and that you guide them to intensify traffic to the platform. Make sure you are aware of his resources, and keep track of quality. When a media buyer hits a wrong source, he will be confronted of this in the Affiliate Area, be aware that you are responsive to his comments, and help him fine-tune his investments. Media buyers can make and break a website.
5: The SEO webmasters: Talk about gold diggers in a good way and you probably see the importance of SEO Webmasters. These are the type of affiliates that are patience and calm, and aim for words. Key words. They aim to create a solid traffic streaming from their work and send it straight to the White Label or Back Label. They are keeping themselves up to date regarding trends and changes in the industry. There are SEO webmasters who aim on Organic traffic ( free ) and the ones who are Paying to receive traffic from Search Engines. The organic webmasters are having a HIGH ROI.
6: The Program Owner: it never hurts to do business with people who are also selling products on their website. A partnership can result in beneficial relationship between his and our product. For example, A glamour Porn site with movies and pictures about MILFS can always place a One Click Upsell banner/Iframe in his member area and convert more money out of his members. It helps to create partnerships with program owners.
7: The rest: All webmasters who are not yet categorised under a certain group are still very valuable webmasters. These are the people you want to talk too and find out where their skills are hiding. To place them under a group is easy and handier. The best is to keep ‘ The rest ‘ in a nice classroom and forward those who have skills to a certain group. Pick out (potential ) media buyers and SEO webmasters. for those who are not able yet to make sales in the begin, it is always good to claim those as fast as possible. Provide them with a TURNKEY solution to have them start up and make clear you are part of their beginning. It creates a product loyal webmaster.
Step 5: Your Studio Managers
1-a > The professional studio: A big part of your business and the success of it depends on the collaboration you have with all your studio managers. Know that studio managers are boss in their facility. If they do not want to work with Camplace, then it has no use to contact his models and find common ground there. A studio manager is based on calculations and hourly fee’s. In most cases models are hired on a contractual hourly agreement that the manager pays to the model. When a providing website is not offering the volume in sale, the studio will have to cary that lose. In most cases numbers do the talking and a manager communicates best in terms of calculations. Most Studio Managers work with an application called ” Studio Manager “ developed by a company in Iasi, costs 1200 euros. Studio managers have in 1 eye overview a indication of profitable platforms and not so profitable platforms. It will generate weekly a report that states where the model makes the most money and in what time table she does this.
1-b > The apartment studio: Nothing beats a Home sweet Home setup, apartment setups are more cozy and give the visitor the idea the model is broadcasting from her own home. Many website visitors are aware that models pay a share to their studio, and on this way they visitor sees the model as more greedy and not personal. They know she is there only to make money, while the visitor is looking for a more intimate contact and searches for a Girl friend Experience.
1-b > The hustler: Online there are networks that claim to work with the biggest webcam sites. When you open there an account, they will open mirror accounts on the other platforms, and help you to broadcast to all portals at the same time. They act as agents and have collaborations with webcam sites giving them a referral fee for all models and studios they bring in through their system. They are Brokering Babes 🙂 These hustlers are not having high facility costs and their ROI is higher. Although, models are not happy to find out that they take a cut on their earnings.
——| The difference between a studio model and a ‘ home ‘ model is the amount of screens she has open and the attention she is able to give to the visitors in her chat room. It can make a huge difference in earnings. Make perfectly clear how many ” home ” models and how many ” studio ” models you allow on your platform. To create a balance in this is a challenge but can bring substantial more money in the long run. |——
——| The difference between a studio manager and a ‘ home ‘ manager is in the calculation of the numbers. Mostly an apartment has lower costs, and lower amount of models but can focus more on the individual model. A studio manager has returning costs per month that are higher, mostly cause of his legal status there are more costs to pay, taxes and healthcare and other costs. |——
—>> Starting up with apartment concepts is always a good start, you can add professional studios in between, but cause of the differences in earnings, the apartment manager demands a simpler approach and the studio manager needs to calculate in front.
Step 6: Your Models
No webcam site will be able to generate revenue and clients without a proper selection of models online. Models come in many variations and have different classifications that makes them unique. Not every model is a blessing for your website. I will try to categorise the models we have encountered in the last 15 years. In general these are the basic categories, we leave in the middle that there is always a model who does not fit any category.
1-a > House wives looking for extra income. Many house wives are sick of their daily routine and are looking for a little excitement in their oooh sooo boring schedule. A really traditional housewife will try to enhance her fantasy online and communicate with strangers she will never see in real life. As soon she got the hang off it, she will be daily online between doing the dish and hanging the laundry outside to dry. Housewives are mostly technical not so developed and need support starting up. Mostly a few times of support and she gets the idea and can manage it herself. Housewives are not able to generate own social media traffic they have no time for this or are not even aware on how to do this. House wives are easy recognised by visitors. They have a longer holding time cause they actually have something nice to say about their day. They are able to remind more details and can give the client a real girlfriend experience.
1-b > Single Girls working from home: Many women do not see any value in relationships offline and are single. They are very secure of their own situation, but still a little brutal and stubborn on cam. They are aware they can make money, but it is never enough and there is always something to complain about. Single women demand more insensitivity from the platform and are easier to disappoint. They tend to think that low sales are equal to their appearance online, it will make them lose their security very fast, and only a few negative experiences with clients will demotivate them. Single girls have no problem in breaking the rules if they even did read the rules to begin with. Corrections and conversations from support area to these girls is very important!!
1-c > Couples Married: Why not spice up your sex life and have other people join you while you get fucked on cam. Many people have secret fantasies and desires to explore and ” swinging ” on cam is an excellent replacement for cheating. And when you involve your partner it might even make the relationship stronger. Couples on Cam are instructional towards her visitors. Many people want to see how a guy does his wife, and perhaps the traffic can learn from the couple, which results in more tips and engagement. Freemium and Couples are a golden combination. The tension between 2 people who fuck each other can go parallel with the token earnings that spice up the fucking. There is simple more engagement with 2 people on cam.
1-d > Studio models: They are very aware of this whole business, they had good and bad experiences by now and this might be easy to see in the way how they respond to their visitors. They have a big monitor with 3-4 websites open at the same time. Each site has his own ‘ doorbell ‘ sound, so they know where to surf to when they hear the sound. A studio model will approach you as a potential client, and before you two go in a private session she will try to find out what you are looking for and how much time you have. A model will maximise the earnings and agree upfront what is expected. This results in more happy clients, more returning visitors and a extreme low charge back ratio. All very important. The only risk is that some models simply do not CARE anymore for their traffic. they got bored, they lost creativity or had bad experiences and not worked it out yet.
1-e > The ones you can go without: These are the models who have no remorse for how they make their money, they just need a platform that can handle the transactions for them, and when possible they will release us from some stress and use Western Union as secondary biller. Ones they meet a rich Sugar Dady you can mark your calendar on the fact she will seduce him, offer him a way so he can become a white prince and safe her from this killing industry. Cause lets be honest, no women should have to work for her money. Models who you can go without are those models who are given a fair chance by your visitors, and ones she disappointed them you can kiss your ass goodbye to your potential income. The best is to make sure these models are aware there is continuously monitoring on the website. If you keep your foot strong, they will move on to another cam site and try it there. On Camplace we have a few of those models who are allowed to do ‘ bad ‘ things cause they generate income on the website. No website should be taken hostage by their models and lower their standards for a few extra tokens.
Running a live cam platform is a challenge. It demands management. Every webcam site should have appropriate departments fitting their responsibility. A good webcam site defines herself in the SUPPORT efforts towards her models and managers and visitors. When a client does a purchase and there is a complication, the support request between filling and answering should be as short as humanly possible.
Support Department: Answering tickets filled by Models and Clients and Managers. Being in a constant communication to maximise their appearance on the website. A support department should be accessible 24.7 as we never close and timezones are not a ‘ border ‘ . Under support we also list TRAINING of the models where needed. This can be a short instructional conversation where tips and advices are exchanged, or a more intensive conversation to help the model develop her self online: Technical support/Interior support/Psychological support
Affiliate Support Manager: The point of communication between traffic and program. An affiliate support manager analyses the traffic every day and scales the Online Models on peek and down times in traffic. An Affiliate support manager observes promo material and the effectiveness of it. Optimizing where needed. An affiliate Support manager assigns tasks for new material, new banners, new movies, new material in general. An affiliate support manager forwards the needs of his affiliates to the Developer team. New tools should be made on demand after it has deemed to be profitable and effective.
Fraud Manager: Fraud is always a battle and a constant balance seeker between fraud intentionally or by accident. All fraud on API needs to be investigated to rule out any participation of our models in the fraud.
Model manager: This can be moved under the Support Department.
My Mind Map to a successful webcam site with affiliate program.
In the first months you have to invest in traffic, paid preferably, at the same time be in a parallel communication with your most trusted models and studios. Start to generate traffic without PUBS, and focus on IN-HOUSE traffic. It will give the model a higher tier of payment, and she will ‘ grow ‘ with the site. The models who begin with you have a chance to convert members to clients. If you have TOO MUCH models online, the income will be shattered, and all models will be unhappy. When you approach it on my way, you have always happy models, just not always satisfied traffic, but this is something that grows during the months. Its more important to keep models happy and working on your website instead of pleasing a few visitors and displeasing your model pool.
The affiliate program should contain the most important affiliate tools that are on the market. I have created 4 test accounts for Reto on the biggest webcam sites possible, their tools are no secret. Show them to your developer, and he gets the ‘ idea ‘ and is able to duplicate the tool on our program. Most important tools that are missing:
- A white Label Builder. With human interference. The white label builder is flexible, it gives different layouts, different colours and different settings. It prevents that 100 affiliates all push a look alike white label and saturate the market.
- Unbranded banners. No affiliate will use our banners, they are all stamped with the LOGO of CAMPLACE. This makes the webmaster think he is actually helping us in creating brand awareness instead of helping him making sales.
- Live Feeds. almost all sites offer a embed code with a live feed in there that is affiliate tracked. On this way webmasters can implement a piece of dynamic tool with a moving model into any adult website he likes to spice up. Sizes are editable.
- Tracked Campaign Links. A webmaster will use many more locations to send traffic from, when he is able to track each link with a unique campaign he is able to see what spots are bringing him the most profit, we need to show him this information so he can intensity where possible the traffic.
- Model & Webmaster referral links. Some webmasters are not selling, they are recruiting. There is always a marge of % to make when you focus on recruiting and referring webmasters. These are webmasters who we call hustlers. Its however a smart way to work, but the income is generated out of the efforts of the people they refer.
- A in-house Turn Key Site. Many webmasters do not know how to start with us, we can help them along by being a little better then the rest. We will provide them with a Review Start Page script so they can start to learn generate organic traffic. These are the webmasters who are searching for guidance and will commit themselves to your product simple cause you handed them tools to become a webmaster to begin with. On this moment we have a Turn Key Script developed, a demo is on www.Oxjo.com
The use of an optimized affiliate program is to boost trust and confidence. Your In-house traffic team can use all tools and post demos and examples in the industry forums under the title ” Things you can do with CamplaceCash ” Without an affiliate program webmasters are not even willing to help you, they have enough experience to know they are being used as test persons to make a real affiliate program only possible when they generate sales. 15 Year this would have perhaps still worked but now the webmaster is spoiled.
Competition as Xlove and Livejasmin are years ahead in affiliate and traffic development. I provided you with test accounts on those platforms to see how they have managed their affiliate area and how they focus on tools and why. In short, they have spend so much time in affiliate tools that a webmaster feels STUPID when he NOT uses XLOVE, we need to grow to this same level.